Over the past few years, interest in the search term “healing crystals” has consistently increased. In 2021, it attained its highest point ever.
You might have already heard about zhungite.com. I built this brand from scratch! And we’d like to help you achieve the same success.
Here are 5 simple steps to grow your crystal shop to at least 5 figures a month in less than 1 month:
Step 1: Pick your niche
To steer clear of a common mistake, refrain from attempting to sell a wide range of products to everyone. The crystal selling market is highly competitive and oversaturated. Instead, it is crucial to concentrate your efforts on a specific market to captivate a particular customer base. Before determining your niche based on the products you offer, consider the WHO you intend to target with your marketing strategy. For instance, we made the strategic choice to specialize in selling shungite crystals, which entices a distinct and unique customer demographic.
Step 2: Find reliable supplier(s)
To maximize your profitability, it’s essential to seek out a minimum of 2-3 suppliers for your shop. Avoid suppliers with low margins, as it leaves no room for generating a profit.
If you’re unsure about where to find reliable wholesale or dropship suppliers, we recommend exploring various platforms. You can utilize popular search engines like Google, social media platforms such as Facebook, Instagram, TikTok, and well-known online marketplaces like Amazon, eBay, and Etsy. These sources are guaranteed to provide you with potential suppliers.
Step 3: Build an online presence
To establish a strong online presence, it’s important to develop an appealing website along with social media accounts on platforms like Facebook, Instagram, and TikTok. Building a massive following isn’t a prerequisite for success; the primary objective is to establish some credibility. Here’s what you can do to achieve that:
1. Find micro influencers who align with your brand and collaborate with them to promote your crystals and shop. Their endorsement can significantly boost your credibility and reach.
2. Consistently post engaging content on Instagram and TikTok. Regular updates will keep your audience engaged and interested in your offerings.
3. Aim to have a minimum of 10 high-quality user-generated content (UGC) and influencer posts. This content will serve as a testament to the trustworthiness of your brand and foster confidence in potential customers.
By implementing these strategies, you’ll be on your way to creating a compelling online presence that instills trust and attracts customers to your crystal shop.
Step 4: Come up with attractive offers
Once you have listed your crystals on your website, it’s time to consider implementing attractive offers to entice customers. Here are a few examples of effective offers:
1. Buy 2 Get 1 Free: Encourage customers to purchase multiple crystals by offering a free item when they buy two. This strategy not only increases sales but also boosts the average order value.
2. Free Shipping on Orders $100+: Set a threshold for free shipping, such as orders over $100, to motivate customers to add more items to their cart to reach that threshold. This helps increase the overall value of their purchase.
3. Free Plus Shipping: Offer select crystals for free, and customers only pay for the shipping costs. This approach creates a sense of value and can drive additional sales as customers perceive they are getting a great deal.
The ultimate goal is twofold: to encourage customers to spend more, thereby increasing the average order value, and to make them feel like they are receiving an irresistible offer. By implementing these types of attractive offers, you can effectively drive sales and create a positive shopping experience for your customers.
Step 5: Run Facebook/Instragram/Tiktok Ads
Despite common misconceptions among crystal shop owners, selling crystals through paid advertising can be highly profitable. The key to success lies in crafting a compelling offer that captures the attention of your target audience. Additionally, the user-generated content (UGC) you have generated will prove valuable for both prospecting and retargeting campaigns on platforms like Facebook, Instagram, and TikTok.
By creating phenomenal offers that resonate with your customers, you can maximize the impact of your paid advertising efforts. These offers should be enticing and unique, prompting potential buyers to take action. Utilizing UGC content in your advertising campaigns adds authenticity and builds trust among your audience, increasing the likelihood of engagement and conversions.
Remember, with a well-crafted offer and strategic use of UGC content, paid advertising on social media platforms can drive significant profitability for your crystal shop.
If you need help with any of the above steps. Get in touch via Facebook Messenger.
